How It Works / 001
Start with the problem. Decide what should exist.
Foundry starts with real problems — the kind people live with every day — and works to understand which ones matter enough to solve.
Behind the work is Problem Intelligence, Foundry’s proprietary intelligence system for turning fragmented problem signals into clearer opportunities.
- 01
Surface the problem
Real problems come from the people, businesses and communities closest to them.
- 02
Understand what matters
Foundry investigates using evidence, relevant expertise and proprietary intelligence.
- 03
Build what should exist
The right opportunities can become solutions, products or new companies.
Not every problem should become a company.
Some problems deserve a new venture. Some deserve a solution built for the business living with them. Some are better left alone for now. Foundry’s job is to tell the difference.